Everywhere content is king, it is either in real-world, reel world, or E-world. Content not only helps in educating the audience, increasing traffic, and building authority but also makes you visible on search engines along with social media.
Why Google spies your content?
Let’s introspect before we move ahead to understand the Google algorithm. Do you buy yourself multiple dresses of the same color with the same design?
If you nodded in denial, come to think of Google as a buyer. Like you, Google does not want to save similar content on its search engine.
Let’s have a glance at the 5 algorithms Google uses to spy on your content.
- Panda
Panda update was launched on 24th Feb 2011 in US country. On 11th April 2011 Panda update was launched worldwide for English language searches than on 12th Aug 2011 it starts affecting the Chinese, Japanese, and Korean language searches. It worked as a filter initially but later, in Jan 2016, took its place in the core Google algorithm.
It checks your content duplicity, relevant content, plagiarization, keyword stuffing, and thin, user-generated spam. Panda update is a penalty-based update, result in loss of your rank and decrease your visibility.
- Hummingbird
Hummingbird update was launched on 22nd Aug 2013. It launched a month before and affect 90% of the searches but officially announced on 22nd Aug 2013. This update not a penalty-based update.
It checks low-quality content and keyword stuffing and gives you an LSI (Latent Semantic Indexing) method through which you can insert synonyms of your keyword.
- Rank Brain
Rankbrain update was launched on 26th October 2015. As per Rank Brain, your content must not be shallow with poor UX and lack of query-specific relevance. Rankbrain updates can penalize you if you have a crappy completion rate.
Rankbrain increases the 80% accuracy of the search result. Google named RankBrain for a machine-learning artificial system for helping its process of search result.
- Pigeon
Pigeon update was launched on 24th July 2014 in the United States and 22nd Dec 2014 in the United Kingdom, Canada, and Australia. But very few people know that the Pigeon update stepped India in 2017. The Pigeon algorithm reads On-page and Off-page SEO.
To put it in simple words, it reads your overall content structure. This includes a heading, subheading, paragraph, image title, meta description, meta title, meta keyword, keyword stuffing, and content amongst others.
- BERT Update
Google BERT update was launched on 9th December 2019 and it is the biggest update since Google launched the RankBrain. Bert stands for Bidirectional Encoder Representations From Transformers.
It is a natural language processing (NLP) pre-training program that helps Google understand the Natural language text coming from the web. Also, Bert helps Google understand the featured snippets.
Apart from this, Bert helps in decoding the context of words along with the expressions in google searches for relevant results.
Hence, to improve your ranking, you need to focus on creating more relevant content and Google will discover it as soon as you create your website. The Googlebot crawls the web and collects the data or information and indexes the same in the search process. Through this process, your site is indexed quickly.
As a part of this process, Google scans the above updates and checks your webpage content. If all the parameters are met, then Google increases visibility for your audience and improves your ranking.
All these algorithms are not only used but strictly teaching in content writing courses. If not followed, they are penalized or even removed from the search engine.
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